Whether you are a candidate applying for a job or an internship, a company trying to recruit top candidates or an entrepreneur, you need marketing skills.
Marketing : "Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations." as defined on wikipedia
If you want a complete bibliography on the subject, please visit our lens on Squidoo :
-CRM,
-brand management and Unique Selling Proposition,
-marketing research
-and multichannel marketing are covered
Internet Marketing gurus